I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society.

If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you.

Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.

Robert Scoble Quotes