A lot of folks focus on using Twitter as a marketing tool. They'll have a bump that says something like 'Tweet about the NewTeeVee show! Use the hashtag #newteevee.' And that's great - folks should definitely do that. What gets us really excited, though, is when they go an extra step and start to transform tweets into TV content.

I think one of the most exciting things about the whole digital side of publishing is that it eventually allows you to operate at any length. That also means shorter stuff, too.

It's not like 'Print versus Digital - only one will survive.' We live in a hybrid world now, and I think the near-term future is also hybrid.

Robin Sloan Quotes