The way we structure our deals is to work closely with the director. It is imperative to work with a studio because the way the film is marketed is crucial.

How Hungama became the top children’s channel in India is interesting because we were up against, not just Disney, but also Time Warner’s Cartoon Network. It was an illustration of the fact that for any company that wants to grow in emerging markets, localizing content is the key.

Disney is looking at growing in emerging markets - and for them India is an important market. They also recognize how important it is to partner with a local Indian company.

Ronnie Screwvala Quotes