One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.

People don't trade money for things when they value their money more highly than they value the things.

Roy H. Williams Quotes