A lot of our happiness is derived from experiences, not from buying products. People are twice as happy buying experiences as products. People are happy buying experiences. They don't want something that's commoditised.

I kept being told, 'If you really want to build a start up, you have to be in San Francisco,' so I ended up taking out a suitcase. It did occur to me to do it in London but it's very, very difficult to build a start up in London - so I guess I was being lazy.

I always had this desire to be an entrepreneur, except I felt I didn't really know what I was doing.

Ruzwana Bashir Quotes