Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers.

As I discovered in my media manipulations, the information that finds us online - what spreads - is the worst kind. It raised itself above the din not through its value, importance, or accuracy but through the opposite: through slickness, titillation, and polarity.

The process for finding, creating, and consuming information has fundamentally changed with the advent of the web and the rise of blogging.

Ryan Holiday Quotes