I can't analyse the secret of success. In my style of working, I stick to the basics and make stories revolving around the hero.

If we make films only for the frontbenchers, we can't make money. Hence, we have to make it for a majority audience. As my films are mass films, I deal with emotions in raw form - they are not subtle. I don't mind being branded. That does not mean I like only those kinds of films.

People like to see Ravi Teja as a vibrant, massy character. We needed to do something more. So I gave him the extra flavour of the cop character and high emotions. And Ravi did a good job.

S. S. Rajamouli Quotes