In the U.K., we have a lot of independent traders, as well as the Hobbycraft chain, but the U.S. has four of five big chains, which makes crafting very accessible for people and makes it a totally different proposition.

I always wanted to be the best at what I did; I wanted that at university, I wanted the first-class honour and to be the best in class.

Michaels is probably the most respected craft retailer on the planet so to be working with them is a fantastic honour, and it will go a long way in helping us boost U.S. sales.

Sara Davies Quotes