I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.

I believe that if we don't make moves to get people who don't play games to understand them, then the position of video games in society will never improve. Society's image of games will remain largely negative, including that stuff about playing games all the time badly damaging you or rotting your brain or whatever.

It's not part of our culture to even think about outright purchasing a third-party developer.

Satoru Iwata Quotes