I don't think that free games are something new. On the PC, there have always been free games. But finding them was not always easy. With the popular products like the iPhone, now it is easier.

Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.

Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment.

Satoru Iwata Quotes