If you see voters as rational, you'll be a terrible politician. People are not wired to be rational. Our brains simply evolved to keep us alive. Brains did not evolve to give us truth. Brains merely give us movies in our minds that keeps us sane and motivated. But none of it is rational or true, except maybe sometimes by coincidence.

If your goal is to lose 10 pounds, you may wake up each day with failure in mind because the goal is hard to reach, and you are progressing only by small amounts. It takes up all your willpower. I recommend that instead of a goal, you have a system.

Scott Adams Quotes