I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.

Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business.

The Big Machine Label Group will continue to knock down doors to break female talent.

Scott Borchetta Quotes