People need to trust you: that you're going to pull them out and that they will follow you when you pull them out. If they don't get that comfort, they're going to drop you. This is true of organizations. It's true of countries.

I say to people, 'Do you have any idea how hard it is to do that, to write 7,000 words in 10 hours or 12 hours for the front page of the 'New York Times' and to know that they trust you so much that that it's going to lead the paper?' It's hard. I mean, it's a feat.

Conversation without you trying to be sexy can still come off as very sexy. Trust me!

Trust Quotes