Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.

When I think back on it, of course I got lucky and got great directors and good breaks but all that was the physical part. But what made me a star was that I could take a chance and not have anything to worry about in terms of losing.

I don't really have much to prove. I can easily go in a comfort zone, make two films a year, hype them because I've signed them as a star, make them cheap and they will be big hits.

Shah Rukh Khan Quotes