Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain.

Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.

Leave a movie audience inspired, and they will want to ingrain that movie into their lives with the toys, branded food products, soundtracks, and clothing they buy.

Shawn Amos Quotes