The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

The same basic tools we've used for thousands of years to connect with people, to draw them in and to hold their attention will always work, even if we're telling our stories 140 characters at a time.

Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.

Shawn Amos Quotes