In all the years with WWE, I never really got to really establish the branding of The Showstopper as well as I would have liked to.

My years in the WWE, a lot of stuff came out that you're not even aware of because they come out with it so fast, and there's so much of it. It's tough, certainly, to have any hands-on association with it, so I was happy to be able to have some input into the 'Deuce Brand' watch.

It's one of the things, certainly for me, anyway: I'm learning to take a bigger role in the things that I'm associated with.

Shawn Michaels Quotes