Fulla is the Arab world's answer to Barbie. Now, according to proponents of the clash of civilizations, Barbie and Fulla occupy these completely separate spheres. They have different interests. They have divergent values. And should they ever come in contact... well, I've got to tell you, it's just not going to be pretty.

4Shbab has been dubbed Islamic MTV. Its creator, who is an Egyptian TV producer called Ahmed Abu Haiba, wants young people to be inspired by Islam to lead better lives. He reckons the best way to get that message across is to use the enormously popular medium of music videos. 4Shbab was set up as an alternative to existing Arab music channels.

Where I work, in the Arab region, people are busy taking up Western innovations and changing them into things which are neither conventionally Western, nor are they traditionally Islamic.

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