'What's It Gonna Be?' is about having a massive crush on someone, so it made sense to go back where - to school, where it all began. But it was important for us to explore those archetypal characters - The Jock, The Nerd, The Dork, The Popular Kid - and then flip expectations.

I think it's much harder now with the Internet to hone anything. It's easy to share things: you do one track, and it goes on Hype Machine; people are being exposed a lot earlier.

Whilst the Internet is amazing, someone with a laptop can make something amazing and send it out, but you grow up creatively in a very public way.

Shura Quotes