Like all technology, social media is neutral but is best put to work in the service of building a better world.

The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.

As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.

Simon Mainwaring Quotes