Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.

Simon Mainwaring Quotes