Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

There can be a true grandeur in any degree of submissiveness, because it springs from loyalty to the laws and to an oath, and not from baseness of soul.

Anyone can sell product by dropping their prices, but it does not breed loyalty.

Loyalty Quotes