TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.

The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.

Simon Sinek Quotes