When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

If we care about the average working American, then Wal-Mart matters. A lot.

A five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to.

Simon Sinek Quotes