When people watch good films they want other films to be of that calibre as well particularly when you cater to the same core audience.

In love stories you have to establish the mood and then you can go on. Writing thrillers are difficult because every scene needs a twist. May be comedy is even more difficult but I have no experience of it.

Hollywood thrillers give away almost 70 percent of the story in promos but still the film remains interesting. In India we do a lot of cuts and put in songs in promos to create an impact.

Sriram Raghavan Quotes