I saw an ad for an expensive car and got so excited about it, I called the dealer. 'How are those new cars?' I asked. 'They're fine,' he said. I thought he'd offer to let me drive it for a weekend. He didn't. I expected a salesman to call. No one did. I didn't buy the car.

It ought to be self-evident common sense that service is important to sales. But it's not.

I went into a Beverly Hills shop to buy an attache case. They had 250 cases on their shelves. I asked an attractive saleswoman if they carried one made of belting leather. She said 'no.' That was the end of the conversation. She made no attempt to show me another case that would provide equal service. I didn't buy an attache case.

Stanley Marcus Quotes