I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers.

I run a design studio in New York. Every seven years, I close it for one year to pursue some little experiments, things that are always difficult to accomplish during the regular working year. In that year, we are not available for any of our clients. We are totally closed. And as you can imagine, it is a lovely and very energetic time.

People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers.

Stefan Sagmeister Quotes