In simple terms, I realised that food is the most fundamental need for a person. In difficult economic times, people's priorities change, and they might be willing to do something that secures for them the lowest possible weekly food bill.

I see easyHotel as one of the best, most natural extensions of the 'easy' brand from the airline. EasyHotel is raising money to accelerate growth at a much faster rate than I could have grown it as a private company, whilst enabling me to spend more time on my diversified portfolio of other investments.

There is a place and a time for philanthropy, and there is only so much money you can give away.

Stelios Haji-Ioannou Quotes