If you think about the history of mobile handsets, in many respects there was a time when Asia and then Europe all led North America.

If you look at the economics of Nokia, roughly half of the company, half of the business, half of how we think about the business is focused on those emerging markets and on those lower-priced devices. But, of course, people who are aspirational and buying those lower-priced devices today are looking at smart phones tomorrow, and so forth.

Every time a consumer walks into a retail store, experiences the Nokia experience for the first time and purchases that product. Those are the moments where you say, 'We've hit it. We've nailed it.'

Stephen Elop Quotes