People are being incentivized for the wrong things. We've heard about a lot - doctors for procedures rather than creating wellness or maintaining wellness.

Cancer is, in general, an increasingly important topic, in part because we've gotten so good at preventing other forms of death that cancer, despite some gains made against it, is becoming even more prominent.

'Freakonomics' began with a 'N.Y. Times Magazine' profile I wrote about Steve Levitt. I was working on a book about 'the psychology of money,' and since Levitt's an economist, my editor thought I'd be the guy to write about him. Fact is that Levitt has almost no interest in either psychology or money.

Stephen J. Dubner Quotes