For busy young adults, the lure of meal substitutes is simple - it's all about convenience - the level of effort to open a bottle or package is minimal, and the time from thinking you're hungry to eating is almost zero.

Normally when I have students over, we sit in the house and look at the fields to try to catch a glimpse of a bobcat hunting.

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.

Steve Blank Quotes