Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald's. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald's.

When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.

Steve Easterbrook Quotes