The bottom line - customers want delicious food served quickly in an interactive format, and they are increasingly unwilling to compromise.

The gimmicks that have driven the fast food sector for years - dollar menus, limited time offers, and merchandising partnerships - are not producing results like they used to, as consumers simply want better tasting, nutritious food and a more compelling experience, not gimmicks.

Despite offering dollar menus and frequent discounts, many of these chains also scored poorly in terms of value.

Steve Ells Quotes