I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

I work in film, TV, commercials and do live PR stunts for companies. A lot of my time is spent reading scripts and looking at designing sequences, speaking to directors and producers about how they want the sequences to look, how they will work and budgeting those stunts.

If I've written five pages by hand, out of those five pages, one page might be worth saving. The rest is crap. I have to throw it away. It's like I need eight hours to do two hours' work.

Work Quotes