What we are doing in the United States is we have launched a television station for mainstream audiences, which means whether they are native Americans or people living from any part of the world.

Advertising revenue available for all programmers, all broadcasters is not enough to create quality programming, and subscription revenues are very, very minimal which come to all programmers.

Digitisation will rather consolidate the broadcasting industry in India because once the cable is digitized, then naturally all the programmers can showcase their programming.

Subhash Chandra Quotes