The heavyweight championship of the world was the most coveted title in sports. Everyone knew who the heavyweight champion was. And not only when it was Muhammad Ali or Rocky Marciano: they knew when it was Ingemar Johansson.

Most major sports benefit from the fact that betting by the general public fuels fan interest and boosts television ratings. The Super Bowl and 'March Madness' are prime examples. But sports other than boxing draw a clear line where betting by participants is concerned.

The single most important thing that sports fans want is competition building to a meaningful championship.

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