If you believe, as we believe, that diversity leads to better products, and we're all about making products that enrich people's lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.

I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs.

I personally think 3D Touch is a game changer. I find that my efficiency is way up with 3D touch because I can go through so many emails so quickly.

Tim Cook Quotes