Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower commercial interest over time. Less people will be interested in that, but there are some really cool areas there for education and gaming that we have a lot of interest in.

What Beats brings to Apple are guys with very rare skills. People like this aren't born every day. They're very rare. They really get music deeply.

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.

Tim Cook Quotes