There are a lot of lousy conferences that pander to sponsors. They end up creating an opportunity for boring speakers who are paid shills for their companies. We still get a few of those, but we really try to police it. Think about who the audience is and what works for them, and deliver high-quality content.

I've been deeply influenced by Aristotle's idea that virtue is a habit, something you practice and get better at, rather than something that comes naturally. 'The control of the appetites by right reason,' is how he defined it.

Who was the first person to fly across the Atlantic? Lindbergh. Who was the second? No idea.

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