If we see someone, an artist who just does magnificent art, and especially if they're already doing Ghost-related art, we just reach out and start collaborating. But when it comes to the record sleeves and the tour posters, I'm usually quite particular.

Even the biggest bands - and I hate to break the magic - but even the band that sold out 90,000 tickets in your football stadium, they might come back two years later and do an arena. It still feels huge, but there's a difference - there's a big difference. And there's a big difference playing a 30,000-seat stadium and a 90,000.

Since I remember still very clearly what it was like not being popular or in a successful band, I know that things go up and down, and you cannot expect this to be on the same trajectory forever. It won't be. Because even if you get to be the biggest band in the world, it's gonna change.

Tobias Forge Quotes