The really interesting stuff about virtuality is what you can measure with it. Because what you can measure in virtuality is everything. Every single thing that every single person who's ever played in a game has ever done can be measured.

The biggest neurological turn-on for people is other people. This is what really excites us. In reward terms, it's not money; it's not being given cash - that's nice - it's doing stuff with our peers, watching us, collaborating with us.

Over tens and hundreds of thousands of years, we evolved to find certain things stimulating, and as very intelligent, civilized beings, we're enormously stimulated by problem solving and learning.

Tom Chatfield Quotes