Without your data, Google couldn't pursue the dream of trying to figure out what you're really thinking when you're asking a question, of trying to discern, from the imprecision of your language, the exact answer you're looking for.

We live in a time of short attention spans and long stories. The short attention spans are seen as inevitable, the consequence of living our lives in thrall to flickering streams of information. The long stories are the surprise, as is the persistence of the audience for them.

Our attention spans have become shorter because there are more and more claims upon them - more information, more complexity; more stories, more stuff; more.

Tom Junod Quotes