We live in a time of short attention spans and long stories. The short attention spans are seen as inevitable, the consequence of living our lives in thrall to flickering streams of information. The long stories are the surprise, as is the persistence of the audience for them.

Storytellers all, we humans might run out of time even as we triumph over the problem of running out of space. But we will never run out of stories.

The premise and promise of Big Data is that there are no stories, only patterns; that the human preference for story is aligned with the human tendency for error; and that only through dislocations in scale - the scale of sample size and of time - will truth emerge.

Tom Junod Quotes