Fans want their emotions to come to the surface. How? By their team transmitting intensity, attacking, scoring goals, competing, winning. That awakens them.

When we are thinking in an attacking moment, I want the goalkeeper thinking, for that, he is the first. The same when we are thinking defensively - I want our strikers to be thinking, 'We need to protect the goalkeepers.' I want those two moments to feel the same for all players.

Implication is a cumulative process that generates union in the team and mutual respect. Either we all work, or let's just burst the ball.

Unai Emery Quotes