In the U.S., search engines are king. That is because everyone already knows what they are looking for. Brands have been around for a long time.

Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.

In China, going public has a cachet from a branding standpoint. It will improve our image to ad agencies, government regulators.

Victor Koo Quotes