My motivation is, in part, a bit of angst that comes from feeling like I don't belong, that our generation doesn't belong.

All the skateboarding brands that I was into had graphic T-shirts. In the '90s, there were different styles that went along with the different influences in skateboarding, whether that be hip-hop or rock and roll and grunge. And that's what I was into, so I was following all that.

From a very young age, as a teenager, I was into hip-hop and skateboarding and all those things that were akin to a kid in the '90s. All those things are what resulted in clothes.

Virgil Abloh Quotes