All the skateboarding brands that I was into had graphic T-shirts. In the '90s, there were different styles that went along with the different influences in skateboarding, whether that be hip-hop or rock and roll and grunge. And that's what I was into, so I was following all that.

The concept with Off-White is that I have no ideal target. It's more about trying to make something for everyone. And I think that's what helps make it unique. That there isn't a specific muse.

My goal was to tell a dialogue between high fashion and streetwear. So, the name Off-White, in my mind, is between black and white. So, that middle ground is a mixture between both genres of fashion.

Virgil Abloh Quotes