I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.

We have to compete in a universe of 200 networks, so we have to carve out our own niche, and to me, that niche is just basic shoe-leather journalism with some good journalists at the helm you can trust as presenters.

But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened a lot since September 11th of course.

Walter Isaacson Quotes