You don't enter the theater and pay your money to be afraid. You enter the theater and pay your money to have the fears that are already in you when you go into a theater dealt with and put into a narrative.

You have to be aware of what the audience's expectations are, and then you have to pervert them, basically, and hit them upside the head from a direction they weren't looking.

Stories and narratives are one of the most powerful things in humanity. They're devices for dealing with the chaotic danger of existence.

Wes Craven Quotes