I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us. I felt there was a danger of that, should we be marginalized as a major polluter.

Just think in terms of green energy and how much time, money, brain power and policy action has started to pour into green energy, and I think that's wonderful. We're going to need that same kind of effort towards global gridlock if we're going to keep the individual mobility that we all take for granted today.

I think I was the first executive to ever speak at a Greenpeace business conference, in London in 2001. That didn't play well here at Ford, but I thought it was an important signal to send internally, that these were the kind of issues we needed to be grappling with.

William Clay Ford, Jr. Quotes